Audience
01
Audience Intelligence Framework
Multi-country methodology for behavioral change and policy awareness measurement
Segmentation Analysis
Behavioral Tracking
Policy Awareness
8 Regional Teams
Available for projects
Bogota - Remote EU 8+ years M&E SDG 8 - 9 - 13
Data & Impact Assessment Specialist
Building measurement systems and audience intelligence for international climate and sustainability programmes
0+
Years M&E
0+
Countries
0
Systems
Measurable climate impact
Proven Impact
Results that Speak
Real impact metrics from international climate and sustainability programmes
3
Impact Frameworks Built
Audience, Benchmark, Narrative
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20+
Countries Covered
All LATAM, US & Canada
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8+
Years in M&E
Monitoring, evaluation, analysis
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Executive Recognition
Strategy & Americas Directors
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50+
Partners Integrated
Single intelligence system
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Verified Impact
Metrics from leading organizations
My Value Proposition
What I'm hired for
Proven systems that transform data into strategic decisions
01 01
Build evidence systems that survive turnover
0
saved annually
- 8 regional teams
- 20+ countries
- Executive-level adoption
Brandwatch BigQuery Power BI
View case
02 02
Translate narratives into measurable strategy
0
partners integrated
- 24-48h response time
- Real-time dashboards
- Quarterly trend analysis
Brandwatch Talkwalker NVivo
View case
03 03
Standardize performance across teams and regions
0
faster reporting
- 20% cost savings
- Cross-regional KPIs
- Board-level reports
Tableau BigQuery Looker
View case
Systems Portfolio
Frameworks designed for institutional learning and decision-making
Benchmark
02
Performance Benchmark System
Standardized metrics to compare efficiency across regions
KPI Framework
Regional Comparison
Automated Pipelines
50% Faster Reports
Narrative
03
Narrative Tracking System
Monitoring trends and sentiment in environmental discourse
Trend Detection
Sentiment Analysis
Real-time Alerts
50+ Partners
Journey
Experience
A decade of transforming data into strategic decisions
2017 2026
2021 - Present
Data & Audience Insights Strategist
European Climate Foundation Remote
8
Regional Teams
- Led analytical design for international climate programmes
- Designed 3 impact assessment frameworks
- Collaborated with EU partners and philanthropic consortia
Climate M&E International BigQuery Power BI Brandwatch
Jul 2025 - Nov 2025
Digital Marketing Volunteer
iHealth and Wellness Foundation Remote, United States
5 mo
Outreach
- Supported digital outreach for nutrition and preventive health campaigns
- Created social posts, blog content, and newsletter drafts for broad audiences
- Contributed audience research to guide content resonance across channels
Health Nonprofit Content Content Writing Social Media Email
2018 - 2021
Marketing & Communications Manager
Fidelizador Santiago, Chile
0→1
Dept Built
- Built the marketing function during a high-growth period
- Introduced planning frameworks and performance monitoring, improving productivity by 50%
- Led webinar-led demand generation with 15+ webinars and about 10% conversion
Marketing Operations HubSpot Google Analytics Mailchimp
Jan 2018 - Jan 2019
Customer Success Manager
EADBOX e-learning platform Curitiba, Brazil
90%
CSAT
- Built the Customer Success operating model with onboarding playbooks and lifecycle workflows
- Managed 30+ VIP accounts and delivered 90% CSAT
- Standardized onboarding and enablement to improve adoption
Customer Success E-learning Retention Onboarding Client Training Reporting
Jan 2017 - Jun 2017
Digital Marketing Intern
Real Estate Area Casa Barcelona, Spain
6 mo
Internship
- Supported planning and execution of digital marketing initiatives
- Conducted competitive and audience research for content strategy
- Collaborated on SEO updates and listing optimization across channels
Marketing Real Estate SEO Facebook Instagram Google My Business
The journey continues...
🎓 Academic journey across three countries
Education
Three countries. Three degrees. One global perspective.
🇬🇧
United Kingdom
🇫🇷
France
🇨🇴
Colombia
Recently completed
🇬🇧
Master's in Business Analytics
Data Science & Analytics
Aston University
0 Complete
Data-Driven Decision Making Predictive Analytics Strategic Problem Solving Consulting & Impact
Flip
Aston University
Birmingham, UK
Developing advanced skills in predictive modeling, data visualization, and AI-driven business solutions.
Key Focus Areas
Data-Driven Decision Making
Predictive Analytics
Strategic Problem Solving
Consulting & Impact
Back
2016
🇫🇷
Master's in Global Business Management
International Strategy & Management
Rennes School of Business
0 Accredited
Strategic Leadership Cross-Cultural Communication Global Management Project Execution
Flip
Rennes School of Business
Rennes, France
Graduated with distinction. Specialized in cross-cultural management and global market expansion strategies.
Key Focus Areas
Strategic Leadership
Cross-Cultural Communication
Global Management
Project Execution
Back
2016
🇨🇴
BA in International Business
Business Administration
Universidad de La Salle
0 of Class
Global Strategic Thinking International Business & Policy Analysis Cross-Cultural Leadership Contextual Communication & Negotiation
Flip
Universidad de La Salle
Bogotá, Colombia
Foundation in international commerce, finance, and strategic business planning. Exchange program in Latin America.
Key Focus Areas
Global Strategic Thinking
International Business & Policy Analysis
Cross-Cultural Leadership
Contextual Communication & Negotiation
Back
Languages
Multilingual professional enabling global collaboration
🇬🇧
English
"Hello"
/həˈloʊ/
Fluent • 90%
Used for:
Research, reporting, stakeholder comms
🇪🇸
Spanish
"Hola"
/ˈola/
Native • 100%
Used for:
Regional coordination, LATAM programmes
🇧🇷
Portuguese
"Olá"
/oˈla/
Advanced • 75%
Used for:
Brazil operations, partner comms
🇫🇷
French
"Bonjour"
/bɔ̃ˈʒuʁ/
Working Proficiency • 60%
Used for:
EU partner communications
4
Languages
3
Continents
8+
Years
Recognition
Recognized contributions to the field of data and impact measurement
★ ★ ★
2023
Data Frameworks Recognition
European Climate Foundation
Recognized for designing data frameworks enhancing cross-regional M&E
Cross-regional impact Scalable systems Evidence-based
2024
Multi-Country Impact Reference
International Assessments
Performance systems referenced in multi-country impact assessments
Global recognition Methodology cited Best practices
E
I
Let's Connect
Available for new projects
Open to opportunities in impact measurement, data strategy, and M&E
✉
angelae.parras@gmail.com
Click to continue
👔
Angela Parra
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📄
CV / Resume
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Location
Bogota, Colombia - Remote EU
Timezone
GMT-5 (COT)
Preference
Remote / Hybrid
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