Systems designed for institutional learning and impact measurement

Case Studies

Strategic intelligence gallery showcasing data-driven marketing frameworks, audience systems, and performance optimization across global markets.

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audience

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Audience Intelligence Framework

Lead Designer & Strategist | European Climate Foundation

Regional teams lacked a standardized methodology to understand and segment audiences across different climate narratives. Each team used different approaches, making cross-regional learning impossible and strategic decisions inconsistent.

Impact

Eliminated need for external research agencies, saving $10K+ annually while improving insight quality and turnaround time

Standardized audience segmentation adopted by 8 regional teams across 20+ countries

LATAM US/Canada Europe

benchmark

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Performance Benchmark System

Lead Analyst | European Climate Foundation

Campaign efficiency varied significantly across regional teams with no standardized way to compare performance or identify improvement areas. Strategic decisions were made without comparable baseline data.

Impact

Cut reporting time by 50%+ through automated data pipelines, freeing teams for strategic work

Identified 20% overspending in underperforming campaigns, enabling budget reallocation to high-impact initiatives

LATAM US/Canada Europe

narrative

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Narrative Tracking System

System Designer | European Climate Foundation

Teams had no consolidated view of how media coverage and partner communications were performing across Latin America. Impact was tracked manually in isolated spreadsheets, making it difficult to respond to emerging trends or assess communication effectiveness.

Impact

Reduced response time from weeks to 24-48 hours for emerging narrative shifts and reputational risks

Consolidated tracking from 50+ partner organizations into single intelligence system, replacing fragmented spreadsheets

Global

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