Perspectives

Thoughts on digital marketing, AI, and data-driven strategy

6 Articles

4 Topics

h Reading

AI & Marketing Featured

AEO and GEO: The New Era of Search Optimization

Understanding Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) — the new paradigms for digital visibility in the AI age.

AI & Marketing Featured

What AI Is Teaching Digital Marketers in 2025

AI is not replacing digital marketers — it's changing what we do and how we think. Exploring the transformation of marketing roles in the AI era.

Is This the End of Inbound Marketing?

Is AI replacing the traditional way of generating leads? Exploring how inbound marketing is transforming in the era of artificial intelligence.

Industry Trends

How Has Digital Marketing Progressed Over 8 Years?

A personal journey through the evolution of digital marketing from 2016 to 2019 — from inbound marketing to video content and multi-channel strategies.

Personal Growth

Breaking Free from Digital Noise: Integrating Work into Life

Reflections on digital detox, reconnecting with nature, and finding purpose by aligning professional work with personal values.

Three Strategies to Position Your Brand in LLMs

Practical strategies for marketers to position their brands within AI-powered search systems like ChatGPT, Perplexity, and Gemini.