Angela Parra Sanchez
Data & Impact Assessment Specialist
Building measurement systems and audience intelligence for international climate and sustainability programmes
Summary
Data and impact assessment specialist with 8+ years in monitoring, evaluation, and data analysis for international sustainability and climate programmes. Expert in designing frameworks for impact measurement, results-based management, and evidence-based reporting. Experienced in multicultural, cross-regional environments supporting UN SDGs 8, 9, and 13.
Key Strengths
- Impact Assessment
- Audience Intelligence
- Performance Benchmarking
- Narrative Tracking
- Research & Mixed Methods
Experience
Data & Audience Insights Strategist
European Climate Foundation
- Led analytical design for international climate programmes
- Designed 3 impact assessment frameworks
- Collaborated with EU partners and philanthropic consortia
Digital Marketing Volunteer
iHealth and Wellness Foundation
- Supported digital outreach for nutrition and preventive health campaigns
- Created social posts, blog content, and newsletter drafts for broad audiences
- Contributed audience research to guide content resonance across channels
Marketing & Communications Manager
Fidelizador
- Built the marketing function during a high-growth period
- Introduced planning frameworks and performance monitoring, improving productivity by 50%
- Led webinar-led demand generation with 15+ webinars and about 10% conversion
Customer Success Manager
EADBOX e-learning platform
- Built the Customer Success operating model with onboarding playbooks and lifecycle workflows
- Managed 30+ VIP accounts and delivered 90% CSAT
- Standardized onboarding and enablement to improve adoption
Digital Marketing Intern
Real Estate Area Casa
- Supported planning and execution of digital marketing initiatives
- Conducted competitive and audience research for content strategy
- Collaborated on SEO updates and listing optimization across channels
Achievements
Built and scaled Customer Success function (SaaS)
- Designed the Customer Success operating model: team structure, onboarding playbooks, and lifecycle workflows.
- Managed 30+ VIP customers and delivered 90% customer satisfaction.
- Strengthened retention through tailored support and proactive success tracking.
Optimized onboarding, service quality, and client experience
- Standardized onboarding and enablement framework across client interactions.
- Reached 90% positive customer feedback on onboarding quality.
- Improved operational efficiency by clarifying roles and service processes.
Drove demand generation through strategic digital initiatives
- Executed a webinar-led growth strategy with 15+ webinars and about 10% conversion.
- Used performance insights to refine messaging, formats, and targeting.
- Contributed to lead acquisition and pipeline growth during market disruption.
Strengthened marketing strategy and organizational performance
- Built and structured the marketing function during a high-growth period.
- Introduced planning frameworks and performance monitoring.
- Improved team productivity by 50% through focused execution.
Education
Master's in Business Analytics
Aston University, Birmingham, UK
- Data-Driven Decision Making
- Predictive Analytics
- Strategic Problem Solving
- Consulting & Impact
Master's in Global Business Management
Rennes School of Business, Rennes, France
- Strategic Leadership
- Cross-Cultural Communication
- Global Management
- Project Execution
BA in International Business
Universidad de La Salle, Bogotá, Colombia
- Global Strategic Thinking
- International Business & Policy Analysis
- Cross-Cultural Leadership
- Contextual Communication & Negotiation
Technical Skills
Impact Assessment
Power BI, Excel, Tableau, BigQuery
Audience Intelligence
Brandwatch, BuzzSumo, Audiense, Google BigQuery
Performance Benchmarking
Tableau, Looker Studio, Google Analytics, Excel
Narrative Tracking
Brandwatch, Talkwalker, NVivo, ATLAS.ti
Research & Mixed Methods
Survey Design, Qualitative Coding, Content Analysis, Excel
Capacity Building
Training Facilitation, Documentation, Data Literacy, Workshop Design
Languages
Recognition
- 2023 Recognized for designing data frameworks enhancing cross-regional M&E
- 2024 Performance systems referenced in multi-country impact assessments