Angela Parra Sanchez
Data & Impact Assessment Specialist
Building measurement systems and audience intelligence for international climate and sustainability programmes
Summary
Data and impact assessment specialist with 8+ years in monitoring, evaluation, and data analysis for international sustainability and climate programmes. Expert in designing frameworks for impact measurement, results-based management, and evidence-based reporting. Experienced in multicultural, cross-regional environments supporting UN SDGs 8, 9, and 13.
Key Strengths
- Impact Assessment
- Audience Intelligence
- Performance Benchmarking
- Narrative Tracking
- Research & Mixed Methods
Experience
Data & Audience Insights Strategist
European Climate Foundation
- Led analytical design for international climate programmes
- Designed 3 impact assessment frameworks
- Collaborated with EU partners and philanthropic consortia
Marketing & Communications Manager
Fidelizador
- Established Marketing Department from scratch
- Designed monitoring tools for campaign outcomes
- Coordinated multidisciplinary team
Digital Education and Marketing Specialist
Eadbox
- Supported digital learning programmes
- Data analysis on learner participation
Education
Master's in Business Analytics
Aston University, Birmingham, UK
Master's in Global Business Management
Rennes School of Business, Rennes, France
BA in International Business
Universidad de La Salle, Bogotá, Colombia
Technical Skills
Impact Assessment
Power BI, Excel, Tableau, BigQuery
Audience Intelligence
Brandwatch, BuzzSumo, Audiense, Google BigQuery
Performance Benchmarking
Tableau, Looker Studio, Google Analytics, Excel
Narrative Tracking
Brandwatch, Talkwalker, NVivo, ATLAS.ti
Research & Mixed Methods
Survey Design, Qualitative Coding, Content Analysis, Excel
Capacity Building
Training Facilitation, Documentation, Data Literacy, Workshop Design
Languages
Recognition
- 2023 Recognized for designing data frameworks enhancing cross-regional M&E
- 2024 Performance systems referenced in multi-country impact assessments